Infographic Showcase

Kit Kat 4.4 Parallax Scrolling Page


The creative team at Kit Kat should step up and take a bow for the amazing results they have achieved in this Kit Kat 4.4 parallax scrolling page. I am blown away by the satirical use of tongue in cheek humour taking a stab at sexy Apple adverts. Combining the irresistible lure of the current on trend parallax scrolling pages with a technology theme means the creative Kit Kat guys are on the ball. This is content marketing at its best: wind it up and watch it go.

The parallax page starts with the introduction of Kit Kat 4.4 – the future of confectionery has arrived – depicting a luscious four finger bar of kit Kat in all its chocolate glory.
Kit Kat 4.4 parallax scrolling page

Scroll down and we are introduced to the kit Kat finger -as famous for its inside as its outside. Which strips the bar down to reveal the wafer inner – linking it to processing power with its world-renowned, tri core wafer thin CPU with full chocolate coverage.

We then come to adjustable orientation:
works perfectly in portrait or landscape for a panoramic taste experience

Kit Kat 4.4 parallax scrolling page

Cloud based: a taste sensation that will leave you up in the clouds
Kit Kat 4.4 parallax scrolling page

Mobile: with global coverage, you can literally take it anywhere. Even to work.
Kit Kat 4.4 parallax scrolling page

We then scroll through several full page shots of unwrapping a bar and eating it to the ‘technical specifications’ towards the end.

Kit Kat 4.4 parallax scrolling page
According to stats on page Kit Kat 4.4 has had 56k Facebook likes and over 8k tweets. I honestly think this is the best parallax parody page I have seen to date – its gonna take some beating. 10 out of 10.

See the full page here: Kit Kat 4.4 has arrived…

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