The creative team at Kit Kat should step up and take a bow for the amazing results they have achieved in this Kit Kat 4.4 parallax scrolling page. I am blown away by the satirical use of tongue in cheek humour taking a stab at sexy Apple adverts. Combining the irresistible lure of the current on trend parallax scrolling pages with a technology theme means the creative Kit Kat guys are on the ball. This is content marketing at its best: wind it up and watch it go.
The parallax page starts with the introduction of Kit Kat 4.4 – the future of confectionery has arrived – depicting a luscious four finger bar of kit Kat in all its chocolate glory.
Scroll down and we are introduced to the kit Kat finger -as famous for its inside as its outside. Which strips the bar down to reveal the wafer inner – linking it to processing power with its world-renowned, tri core wafer thin CPU with full chocolate coverage.
We then come to adjustable orientation:
works perfectly in portrait or landscape for a panoramic taste experience
Cloud based: a taste sensation that will leave you up in the clouds
Mobile: with global coverage, you can literally take it anywhere. Even to work.
We then scroll through several full page shots of unwrapping a bar and eating it to the ‘technical specifications’ towards the end.
According to stats on page Kit Kat 4.4 has had 56k Facebook likes and over 8k tweets. I honestly think this is the best parallax parody page I have seen to date – its gonna take some beating. 10 out of 10.
See the full page here: Kit Kat 4.4 has arrived…