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Ten Ways Technology Can Raise Your Creative Game

There is no doubt that technology and specifically the internet has changed the world dramatically over the last twenty years. In the same way that the invention of the printing press preceded the ‘enlightenment’ and changed the way information was distributed; knowledge became accessible by anyone (who could read). Technology and creativity are parallel to […]

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What Dog Breed Matches your MBTI Personality

What should an infographic be? Is it data visualisation, is it graphic and illustrative, is it information or is it entertainment? Infographics can cover all of the above and more, but an infographic is a tool to provide relevant information with or without an emotional connection to your audience. Brands use infographics to connect with […]

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Leading Causes of Workplace Injuries

Relevancy to your audience should be the first thing you think of when creating content and specifically for infographics. Your goal should be to create something informative that your audience can learn and benefit from. Repurposing content that would otherwise be confusing, uninspiring or lost within the page. Any niche which is considered ‘boring’ or […]

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America is Active

Combining two random ideas to create a new idea is one form of idea generation. It can produce highly innovative concepts with a fresh way of looking at things. Putting one piece of information into context with another helps the brain to understand the information being presented by comparing it to something a person relates […]

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Save the Air

World Earth Day is on Friday 22nd April. In alignment with this awareness day I have been forwarded an infographic with a subject of ‘saving the air’. The fact that we now spend so much of our lives indoors (87% apparently) in practically air tight sealed buildings has attributed to a huge increase in breathing […]

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Be Safe No Matter Where You Rent

The key objectives to an infographic are: the communication of information in as efficient and concise manner as possible with the use of graphics and icons. Apart from looking at wether the content is clearly presented, when considering the review of an infographic, I factor in if it’s relevant to the target audience (on the […]

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Global Private Equity in 2015

Private equity is a subject that I know absolutely nothing about and cannot speak with any degree of authority on. Fortunately infographics is a subject I have authority on and can speak at great length. I have reiterated many times that what makes a great infographic is not flashy design or fancy illustrations. An infographic […]

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Ultimate SEO Checklist for Website Redesign

I have to make a confession that recently I put a website live and left the ‘noindex’ tag on. Oh my, was that embarrassing, especially when the client noticed it before I did. As any web professional can tell you, putting a website live is a stressful process and there is so much to remember. […]

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Stop Running From Your Home Energy Bill

As a self confessed internet addict I can’t exist without broadband. Recently I had a problem with my broadband connection at home and was left offline for five days. I do everything online, short of brushing my teeth, so I was completely lost. Each time I went to turn on the TV (I use Netflix […]

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20 Tips For a Better Night’s Sleep

If ever a piece of content was more timely, I can’t think when. After two nights of very little sleep and months since I slept through the night, I am feeling exhausted and weary. Usually I sleep very well but the slightest hint of stress and I’m sweating and wide awake for hours. I do […]

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